3 to back, 1 to skip — decided before a dollar moved.
Followers, fees, and a column of question marks.
Real reach × your store economics = profit — and the one loss it just caught.
The anomaly
Every channel earns a measurement layer. It becomes the giant.
In every channel, the company that owns the money question — what will this return, what should I pay, did it work — becomes the giant. Creator marketing has directories to find creators and CRMs to run campaigns. Nobody owns the money question. That empty seat is the company.
Search→Google Analytics
Email→Klaviyo · $9B
Paid social→Triple Whale
Creators · $33B→? still empty
Modash, GRIN & ShopMy exist — but they do search & workflow, not the money layer.
flows to creators every year — allocated almost entirely on guesswork.
2020$9.7B
2021$13.8B
2022$15B
2023$17B
2024$24B
+35% / yr
2025$33B
60%
of brands say ROI measurement is their #1 challenge
0
platforms can forecast a deal's profit before signing — Modash, GRIN, HypeAuditor included
$5K/mo
the typical agency retainer — and the decision still ends in that spreadsheet
Statista, Global Influencer Marketing Spend 2020–2025 · Sprout Social / eMarketer / IMH benchmark surveys.
The wedge
We answer the one question they can't get anywhere: will this creator make me money?
app.acurrate.com/discover
Every creator is ranked for this store by AcuScore — fit × quality × the revenue they'll drive — and every row carries its own profit forecast: real reach, estimated cost, estimated ROAS. Not follower vanity; the money math, on your store's real economics, across 140,000 creators we own outright.
Live product, June 2026 — real connected store (Luma Skin), real catalog.
How the forecast works — every number derives from the one above
From real views to a verdict. No black box.
It starts from the views that actually show up — robust median views, not follower counts — and walks to profit in four auditable steps, on your store's numbers.
46,400
median views (recent posts, robust)
→
418
clicks × 0.9% CTR
→
9
customers × your 2.1% conversion
→
$2,870
12-mo gross profit × your AOV, margin & returning rate
→
+$1,847
predicted profit after the $1,023 fee — before anything is signed
AOV, conversion and returning-customer rate pull from Shopify automatically — so the forecast runs on your real store economics, not category averages. It's the one number no competitor can put on screen.
One platform, the whole job
The decision is the wedge. The lifecycle is the lock-in.
Discover
140K creators, ranked
Forecast
profit before you sign
Negotiate
the fee that hits target
Agreement
AI draft + e-sign
Plan
schedule the year
Pay
money moves
app.acurrate.com/discover
Step 1 / 6 · Discover
Find the ones that'll make money.
140,000 creators we own outright, ranked by AcuScore — fit × quality × the revenue they'll drive on your store. Not follower vanity: the money math, on your economics.
Next: click Forecast →
Discovery + contracts + payments — $500–2,000/mo across three stacked tools elsewhere. Acurrate is all of it, one login, $99 flat.
Wedge → rail
The subscription is the foothold. The money flowing through is the business.
app.acurrate.com/payments
Once we sit at the decision, we own the payout. The Pay surface is built and live in-product — creator payments already run through it. The monetization switch — a ~0.75% net facilitation fee on every dollar — flips on in Year 2, once volume is proven. We never touch the float.
2–5×
revenue per customer once payments attaches
7–12×
ARR multiple for vertical SaaS + fintech (2026)
73%
of Shopify's revenue is merchant solutions, not subscriptions
The Toast / Shopify / ShopMy playbook: land with cheap software, expand into payments. We're already on it.
Three locks opened at once. You couldn't have built this 18 months ago.
Three things had to be true at the same time for this company to exist — and all three only became true in the last 18 months. That's the window we're raising into.
2020 → 2025
Spend hit critical mass
$9.7B → $33B. Creator marketing became a board-level budget line, not an experiment — so the ROI question became urgent.
May 2026
Shopify unlocked the data
Protected Customer Data L2 approval lets us pull a brand's real AOV, conversion and margin in one click. The data the forecast needs didn't flow before.
Now
AI collapsed the cost floor
Self-hosted scraping + distilled ML took the all-in cost of building a creator dataset to ~$0.003 a creator. A $99 flat price became viable where incumbents need $399+.
Shopify PCD L2 program · as-built data costs: ~$0.0029/creator blended ingest+enrich (self-hosted YT scrape via DataImpulse + TT/IG + distilled-ML/Gemini classify).
The structural tailwind
Privacy rules are dismantling tracked ads. Creator audiences don't need tracking.
A gardening channel is a perfectly-targeted audience of gardeners — forever. No cookie, no consent banner, no ad blocker, no new law can switch that off. The targeting is the content.
So the money is moving: 74% of brands are shifting budget into creator programs in 2026 — into the one channel that still has no measurement layer. Both tailwinds blow our way.
$10B / yr
what one privacy switch — Apple's ATT — cost Meta's ad engine in a single year
19 states
now have comprehensive privacy laws, every one with a targeted-ads opt-out — plus GDPR across Europe
1.7B people
run ad blockers. Creator content can't be blocked — it is the content
+40%
e-commerce customer-acquisition-cost inflation since 2023 as ad targeting degrades
They can't follow us to $99. Their payroll won't let them.
Monthly burn — drawn to scale
GRIN · 200+ ppl$2.5M+/mo
HypeAuditor · ~100 ppl$1.2M+/mo
Modash · ~50 ppl$500–700K/mo
Acurrate · 1 founder + AI team$230/mo
true bar = 0.1px — drawn bigger so you can see it
~$18K, once
builds the entire 5M-creator dataset — the same data an incumbent runs hundreds of staff to maintain. ~$0.003 a creator, all-in.
$0 / year
data licensing — we own the catalog outright (~$450/mo to run); incumbents rent theirs, forever
$99 flat
one price, 2 seats included (+$9/extra) — vs Modash/GRIN per-seat at $399–1,000+. 14-day free trial, no card.
~2 hrs
per feature, AI-supervised build — vs their 10–30 engineer-hours
Headcount/burn: public team pages + loaded-cost estimates. Acurrate $230/mo = today's actual cash cost (pre-raise, founder unsalaried); the post-raise operating plan is in The Numbers. Modash entry price doubled to $399, July 2026.
The market — bottom-up, not hand-waved
Shopify is the wedge. The market is every brand running creators.
$33B / yrcreator spend · +35%/yr
~$1.3BTAM · software + payments
$119MSAM · Shopify ICP today
$2.8MSOM · base case, Year 3
TAM → SAM → SOM. The base case captures a fiftieth of the beachhead alone.
Massive TAM, disciplined wedge
The forecast engine isn't Shopify-locked — it runs on any brand's economics. Shopify auto-fills them; everyone else connects another platform or types them in.
So the same product expands to every e-commerce platform, then every brand running creators — the market Modash and GRIN already proved is billions, where none of them can forecast profit.
We start on Shopify because we have the data + distribution edge there
Statista creator-spend $33B (+35%/yr) · TAM ≈ ~1M+ brands worldwide running creator budgets × $1,188/yr + ~$250M payments at 0.75% of $33B (third-party brand-count source to be cited) · SAM: Shopify ICP ≥$50K/mo (~100K stores) · SOM: model base case.
De-risked, not a deck promise
It's all already built — before the round.
140,000+
Owned creator dataset
enriched, ours, zero licensing cost
6 surfaces
Live platform
Discover→Forecast→Negotiate→Agreement→Plan→Pay
Pay rail
Stripe Connect payouts
built & live; fee layer switches on in Year 2
Shopify ✓
App Store + PCD L2
approved; one-click store economics
UK ®
Registered trademark
Acurrate Limited, a real entity
$50K in
Anchor secured
family office, round open
Built solo by a former DTC CFO directing an AI engineering team. Replacement cost alone is $600–900K. The downside is bounded; the upside is a $33B rail.
The 5-year picture — the Shopify plan, then beyond it
Profitable in Year 2. Then it scales past Shopify.
$0.16M
Year 1Aug 26
$0.95M
Year 2breakeven
$2.1M
Year 3Shopify
$4.8M
Year 4+ expansion
$12M
Year 5illustrative
SubscriptionPaymentsEBITDA▦ Years 4–5 illustrative (beyond Shopify)
$2.8M
revenue run-rate, month 36
Sep-27
EBITDA-positive
95%
gross margin
2.4mo
CAC payback
9.9×
LTV : CAC
2,068
customers, month 36
$264K
cash trough — never near zero, in any scenario
24+ mo
survival runway at $0 revenue
Customers are an output of channel math — no hardcoded hockey stick. The full live model is in the data room; edit any assumption, it recalculates.
Acurrate model, June 2026 — Excel-verified, balance-sheet tied. Y1–3 = the bottoms-up Shopify plan (the raise stands on these). Y4–5 illustrative: other e-com platforms + global brands + the payments rail inflecting to ~26% of revenue.
Your return — stress-test it yourself
What a cheque today becomes. Bear to bull.
Your investment
$
6.1×
illustrative return at a Year-5 exit (~2031) · $25,000 → $152K
Entry on a SAFE at the $5M post-money cap (20% discount = extra upside). Your stake rides every round; ownership dilutes, value compounds.
How this is calculated →
Illustrative scenarios, not a forecast or an offer of securities. Round valuations = the model's projected ARR (Year-4/5 illustrative) × labelled 2026 vertical-SaaS+fintech multiples, less stated dilution. Even the Bear case clears the entry cap at every round.
The ask
$500K · $5M post cap · 20% discount.
$50,000 secured · 10% — family-office anchor
$300K = fully operational · $500K = full speed
Instrument: YC SAFE (US) / ASA (UK, SEIS-eligible) · MFN · ~10% dilution at cap. Why the cap is fair: rebuilding the asset alone costs $600–900K — the cap is ~6× that, with the dataset, Shopify approvals and live rail included. Runway: 24+ months → profitable → next round from a position of power, not need.
$500K
use of funds
Founder salary · 40%
Sales & GTM (AE, growth, ads) · 37%
Customer success · 11%
Infra + data (the cheap moat) · 6%
Legal + reserves · 6%
Let's build the platform every brand runs creators on.
